PRIZE
10 innovators will
receive 8 weeks of pro-bono consulting support from American Express executives
and the opportunity to compete for one of four seed grants between
$5,000-10,000.
DEADLINE
March 31, 2013
CRITERIA
1. Innovator must be
working in his or her home country of Argentina, Canada, India, Mexico,
Singapore, the United Kingdom or the United States, and must be fully
conversant in English.
2. Innovations can be
early-, mid- or late-stage but must be operational.
3. Innovator must
benefit from deep support in one of the following areas:
1. Message & Brand Strategy: To clearly
articulate your mission, describe programs/services, and develop a
differentiated positioning from the market
2. Digital Marketing Strategy: To optimize digital
channels (e.g., mobile, search engines, blogs, social media) and digital
marketing to achieve your objectives
3. Customer Relationships: To design
strategies to deepen your relationships with existing clients or audiences
4. Consumer/Audience Acquisition: To develop
strategies for identifying and engaging important new clients or audiences
5. Peer Benchmarking Analysis: To assess your
organization’s competitive positioning and better evaluate its performance
(using objective data to understand industry best practices, optimal
fundraising sources, optimal staff size, etc.)
6. Opportunity Analysis: To develop a SWOT
(strengths, weaknesses, opportunities, threats) analysis to provide an in-depth
look at the environment in which you operate
7. Staffing Capabilities: To assess your
staff recruitment and retention capabilities and link improved staffing
practices to broader organizational goals
8. Performance Management: To develop staffing
and management strategies that increase productivity and staff engagement
For more Information please visit: http://www.changemakers.com/serve2gether
