Attracting traffic, increasing efficiency, measuring & achieving more online as a Non Profit
Date: 25th September 2014, New Delhi, India
What??
SAFRG bring you hands on workshop for online fundraisers already familiar with digital media but need a few extra tips and tricks to improve.
Topics to be covered:
· SEO
§ Why search engine optimization is so important
§ How to set up an SEO campaign
· Paid Traffic
§How to reach out to people using paid mediums
· Email
§ How to acknowledge new donors in a timely way
§ How to build a relationship using email
§ How to work with smart segments
· Conversion rate optimization
§ How does it work?
§ Setting up effective tests
· Analytics and Data
§ Which data should you analyze?
§ What metrics are important for charities
§ Setting up goals
§ How to decipher a Google Analytics report and take action from the findings
Trainer :
Vaibhav Vats
Co Founder & Director, DigiPerform
Vaibhav is a Digital Marketing Consultant and coach and has trained over 1000 professionals and consulted over 30 corporate clients in past 5 years in areas of Online Media Planning, Conversion optimization, Content marketing strategies, Online Reputation Management, Lead Generation and Ecommerce. Vaibhav Has Trained people from Snapdeal, IBM, Microsoft, HCL, Wipro, ICICI, HCL, OXFAM, SOS Children’s Village, India Today to name a few
Participation Charges: 5000/-per participant - Inclusive of: materials, refreshments and resource materials
For more details and registration process please contact -
011 4148 9060, shweta@safrg.org ; programs@safrg.org
Date: 25th September 2014, New Delhi, India
What??
SAFRG bring you hands on workshop for online fundraisers already familiar with digital media but need a few extra tips and tricks to improve.
Topics to be covered:
· SEO
§ Why search engine optimization is so important
§ How to set up an SEO campaign
· Paid Traffic
§How to reach out to people using paid mediums
§ How to acknowledge new donors in a timely way
§ How to build a relationship using email
§ How to work with smart segments
· Conversion rate optimization
§ How does it work?
§ Setting up effective tests
· Analytics and Data
§ Which data should you analyze?
§ What metrics are important for charities
§ Setting up goals
§ How to decipher a Google Analytics report and take action from the findings
Trainer :
Vaibhav Vats
Co Founder & Director, DigiPerform
Vaibhav is a Digital Marketing Consultant and coach and has trained over 1000 professionals and consulted over 30 corporate clients in past 5 years in areas of Online Media Planning, Conversion optimization, Content marketing strategies, Online Reputation Management, Lead Generation and Ecommerce. Vaibhav Has Trained people from Snapdeal, IBM, Microsoft, HCL, Wipro, ICICI, HCL, OXFAM, SOS Children’s Village, India Today to name a few
Participation Charges: 5000/-per participant - Inclusive of: materials, refreshments and resource materials
For more details and registration process please contact -
011 4148 9060, shweta@safrg.org ; programs@safrg.org
