Workshop on ‘Digital Strategy for your NGO’
Date –
23-24 April, 2014,
SOSVA
Training & Promotion Institute (STAPI),
MHADA
Commercial Complex, 1st Floor,
Maharashtra Housing
Board Colony,
Behind Nagpur Chawl, Yerwada, Pune 411
006
Overview
Over the
past decade nonprofit organizations have been inundated with Internet services
and technology options. Nonprofit organizations use a number of online
communications strategies (websites, social media, email, etc.) to increase
visibility, shift attitudes, generate revenue, and engage various audiences.
This hands-on course provides an overview of the different tools and techniques
nonprofit organizations can use to harness the power of Digital mediums or
online engagement opportunities, build prospects and how to harness social
networks as well as tips for Digital Strategy for your NGO.
Core Content
· A strategic overview of digital
trends
· How to understand your audiences
better
· analysing your digital presence
· What are you trying to achieve
and how do you measure it?
· Various ways to generate leads
for your cause
· Your digital toolkit
· pulling it all together into a
digital strategy
· How to automate processes and
save yourself time
· How Social Media can be used to
engage with your supporters and build online communities
· Types of social platforms and
what your charity needs to be on
· How to set them up
· How to engage with your audiences
in these spaces.
· Tips and tricks to increase
social sharing
· How to manage social media
effectively – without decreasing productivity
· Measurement – metrics that show
your success
· Managing and monitoring your
reputation online
· Case studies (Group discussion)
Trainer
Vaibhav
Vats - Online Marketing Trainer & Consultant
Participation
charges – Rs. 5000 /- inclusive of Resource materials, hand outs, lunch, tea
and refreshments on both days
Accommodation
facility available for residential participants
For more
details and registration process please contact –
